
As a crafty business brainiac I read alot of craft and business related blogs and Handmadeology is no exception. I was thrilled to read about their Weekend Handmade Challenge and today I will be reviewing a very useful and relevant article to any small business owner: Pricing Your Products: The 411 written by Meagan Visser.
Even with an MBA, I still struggle with pricing my own leather goods. I hesitate each time someone asks me, "How much are you selling this for?"
The article breaks down the 411 of pricing your products and this is where I struggle with the process:
Material Costs - Leather is not cheap. I try to upcycle and repurpose leather but overall buying a skin of leather (sold by the square foot) is not the same as buying a yard of fabric.
Labor Cost - This is a serious issue for me. Leathercrafts are very time and labor intensive. Making a purse or wallet involves cutting, gluing, punching, stitching, sewing and assembling. What I think could take me half hour can drag on for hours at a time!
Overhead - I could only think of the electricity I use for my sewing machine and night light. Is there anything else I should consider?
Profit - Of course I want something extra! LOL
Markup - Do I just plug in any number? (50%, 100% or 150%)
Using the formula Meagan suggested in her follow-up article, Pricing Your Products: The Formula I determined my wholesale as well as retail prices which I am currently using in a 50/50 consignment agreement with a local boutique.
Despite using formulas I have learnt that what people pay for your product is strongly based on their perception of it. I have customers who know the value and quality of a well-made leather item and will pay for it and then there are those who find it too expensive!
Pricing is definitely a game that only time, sales and repeat customers will tell.


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